Rang 9
THE CONTEXT
The artisanal cheese market has grown considerably over the years. The Quebec cheese industry has quadrupled in recent years. For cheesemaker Rang 9, its former name - Éco-Délices - and the packaging of its five cheeses were largely unknown, even though the company had won many “best cheese” awards in its respective categories.
WHAT WE DID
- BRANDING
- DESIGN
- CREATIVE
- PACKAGING
- NAME DEVELOPMENT
644 CLOUDS IN THE SKY NOTICED WHILE DRIVING FROM OUR OFFICE TO THE CLIENTS
OUR SOLUTION
We opted for the clean slate strategy. Our recommendation: a new brand name and an entirely redesigned image. New logo, new communications materials, new website, promotional campaign and new visual presentation for all packaging. Given the range of choices offered in the cheese department, the agency recommended a design that would help the label stand out from the multitude of white cheeses.
THE RESULT
Better visibility, greater brand awareness, a growth in distribution (including at Costco), increased sales... the company has now reached a maximum level of production, which was far from expected!